Most owners aren't ready to list. They're ready to be told a number.
Buyside was founded in 2025 to fix a specific problem: the gap between "curious about selling" and "publicly listed." For most lower-middle-market owners, the only way to learn what their business is worth was to commit to a process they weren't sure they wanted.
From the sell-side desk
Our founder spent nine years on the sell-side at a regional advisory practice in Austin. The pattern was always the same: a great owner with a real business would walk in, ready to "explore options," and within sixty days find themselves in a CIM, on a teaser, with twenty buyers reading their financials.
Most of those owners were not ready for that. They wanted one thing: is anyone interested at the price I'd accept? If yes, they'd think about it. If no, they'd keep running the business. The advisory engagement was answering a question they hadn't asked yet.
Inverting the listing model
Buyers in the LMM already publish their mandates — to brokers, to intermediaries, to other PE firms in their networks. The supply of institutional buyer demand is structured, documented, and (importantly) re-verifiable. The supply of willing-but-private sellers is the bottleneck.
So we flipped it. Instead of asking sellers to expose themselves to find buyers, we ask buyers to commit their criteria first, and let sellers query that pool privately. Match counts and valuation ranges, computed in 90 seconds, with no listing required.
Where we are now
1,000+ verified institutional buyers. $8.2B in active mandate volume. Sellers in 47 states. 62 deals routed to advisory partners over the trailing twelve months. Headquartered in Austin with senior advisors across industrials, tech-enabled services, and healthcare.
When a seller is ready to move forward, we route the deal to a vetted sell-side advisory partner. We are not a broker. We are a way to find out — quietly, accurately, with no commitment — whether the next conversation is worth having.
Former bankers and operators. No marketers, no PMs.
Every advisor on Buyside has personally closed transactions in the industry they cover. When you book a call, you'll speak to one of the four people below — not a coordinator, not an SDR.
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Your industry advisor is assigned automatically.
We answer emails. Slowly, but personally.
For seller inquiries, the fastest path is the match wizard. For everything else — partnerships, press, advisor recruiting, or general questions — use the form below.
Austin, TX 78701
Monday – Friday, 8am – 6pm CT.
We aim to respond to every email within 48 hours.
Message received.
Thanks, {name.split(' ')[0]}. We'll respond from a real person, at the email above, within 48 hours. No marketing, no follow-ups beyond what's needed to answer your question.